Welcome to the World of Olo

The newly discovered, unseen color revealed in 2025

What is Olo?

Olo is a newly discovered color perceived only under precise scientific conditions. It lies outside the typical spectrum of visible light and was made visible by isolating M-cone cells in the retina using lasers.

Approximate Look

This is an artist's approximation of Olo. True Olo can only be seen under lab conditions, and not on screens.

Learn More

Read about it on Wikipedia
or watch a video on YouTube.